ABC of CBD

Originally, hemp as natural care

The use of natural products is increasingly sought after due to issues of sustainability and ecology, and as a possible way to improve the therapeutic results of chronic diseases of the skin or our body.

The legalization of cannabis by a growing number of countries has paved the way for research into the use of cannabinoids in therapeutic topical or oral formulations.

Cannabinoids, including CBD and CBG, are a varied class of pharmacologically active compounds produced by the plant called: Cannabis sativa.

NB: The CBD, CBG and other active ingredients used in our formulas are very different from THC. Don't worry, you will not have any addiction or dependence on these products.

The endocannabinoid system, regulator of homeostasis

Humans have an endocannabinoid system involved in the regulation of several physiological processes, which includes naturally produced endocannabinoids and proteins involved in their transport, synthesis and degradation.

CBD and the skin: How does it work?

The discovery of a cutaneous endocannabinoid system and its role in maintaining skin homeostasis, as well as its anti-inflammatory action, is now generating a lot of interest for their use in the treatment of inflammatory diseases of the skin. skin such as the treatment of atopic dermatitis, psoriasis and contact dermatitis. Acronym for cannabidiol , CBD is one of the multiple cannabinoids contained in our miracle active ingredient: cannabis .

Cannabidiol also offers excellent skin penetration. Lipophilic, it can act directly on the endocannabinoid receptors located in the skin.​

Choosing Hemp as the main ingredient in our formulas, for internal or external application, allows the SOWÉ brand to rely on a product known and recognized for its benefits.

The endocannabinoid system and CBD

To understand the complexity of cannabidiol (CBD), and therefore hemp, you must also know that this plant interacts with the human body and this endocannabinoid system (ECS).

It is a regulatory system in mammals that participates in many essential functions such as sleep or appetite. If the immune system and the nervous system are the best known, the endocannabinoid system, otherwise called ECS, was discovered 30 years ago.

It plays a crucial role in regulating many physiological functions of the body by helping it find or maintain balance.

The four main objectives of the SEC include:

• neuro-protection,
• recovery after stress,
• immune balance,
• and homeostatic regulation which allows a living being to maintain physiological balance inside its body despite contrary external conditions.

In situations of excessive stress, for example, this system is activated and allows the body to return to a normal state. If necessary, we therefore produce our own cannabinoids: endocannabinoids.