Our story

Our vision

Thien Doan and Loic Steinbach are two French entrepreneurs who settled in Lisbon to create a brand that reflects who they are.

Driven by the desire to create a brand that represents them and inspired by the idea of offering exceptional plant-based products with powerful active ingredients, they decided to create more than a brand, a state of mind: SOWÉ for Soul & Wellness.

Loic

Not far from Paris, Loïc grew up at the edge of a forest. A forest where he often ventures, alone, with family, with friends. A forest that quickly becomes a haven of peace, far from the hustle and bustle of the city.

One day he fell in love with Montreal, settled there long enough to sustainably and brilliantly develop a French cosmetics brand. And then one day, Portugal emerged as his new home and land of wonder. The sea, the mountains, the sun… Si senhor!

Thien

From an early age, his mother taught him to love nature, to listen to it, smell it, taste it, respect it, observe it.

Later, he attended business school, joined a major corporation (Marketing Director Orange Dominicana), then flew on his own, founding startups, guided by an entrepreneurial passion that has followed him since childhood.

Thien clearly loves movement. And the stamps on his passport can testify to that. With, among his achievements, a two-year camper van journey from Canada to Tierra del Fuego, he demonstrates his curiosity through his travels as much as through his professional projects.