![Histoire Sowé Botanic Lab](http://www.sowelab.com/cdn/shop/files/histoire-sowe-lab.jpg?v=1692700855&width=1500)
Our vision
Thien Doan and Loic Steinbach are two French entrepreneurs who settled in Lisbon to create a brand that reflects their values.
Driven by the desire to create a brand that reflects their values and captivated by the idea of offering exceptional products of plant origin with powerful active ingredients, they decided to create more than a brand, a state of mind: SOWÉ for Soul & Wellness.
![Loic Steinbach](http://www.sowelab.com/cdn/shop/files/loic-steinbach.jpg?v=1692700854&width=1500)
Loïc
Not far from Paris, Loïc grew up on the edge of a forest. A forest in which he often ventures, alone, with family, with friends. A forest that quickly becomes a haven of peace, far from the bustle of the city.
One day he falls in love with Montreal, settles there long enough to sustainably and brilliantly develop a French cosmetics brand. And then one day, it is Portugal which imposes itself as its new land of welcome and wonder. The sea, the mountains, the sun…. Si senhor.
![Thien Doan](http://www.sowelab.com/cdn/shop/files/thien-doan.jpg?v=1692700855&width=1500)
Thien
Very early on, his mother taught him to love nature, to listen to it, smell it, taste it, respect it, observe it. Growing up, he went through a business school, he joined a large group (marketing director Orange Dominicana), then flew on his own, founding startups, guided by an entrepreneurial passion that had followed him from a very young age. Thien obviously loves movement. And the stamps on his passport can attest to that. With, among his assets, a two-year trip by motorhome from Canada to Tierra del Fuego, he shows his curiosity as much through his travels as through his professional projects.