Histoire Sowé Botanic Lab

Our vision

Thien Doan and Loic Steinbach are two French entrepreneurs who settled in Lisbon to create a brand that reflects their values.

Driven by the desire to create a brand that reflects their values and captivated by the idea of offering exceptional products of plant origin with powerful active ingredients, they decided to create more than a brand, a state of mind: SOWÉ for Soul & Wellness.

Loic Steinbach


Not far from Paris, Loïc grew up on the edge of a forest. A forest in which he often ventures, alone, with family, with friends. A forest that quickly becomes a haven of peace, far from the bustle of the city.

One day he falls in love with Montreal, settles there long enough to sustainably and brilliantly develop a French cosmetics brand. And then one day, it is Portugal which imposes itself as its new land of welcome and wonder. The sea, the mountains, the sun…. Si senhor.

Thien Doan


Very early on, his mother taught him to love nature, to listen to it, smell it, taste it, respect it, observe it. Growing up, he went through a business school, he joined a large group (marketing director Orange Dominicana), then flew on his own, founding startups, guided by an entrepreneurial passion that had followed him from a very young age. Thien obviously loves movement. And the stamps on his passport can attest to that. With, among his assets, a two-year trip by motorhome from Canada to Tierra del Fuego, he shows his curiosity as much through his travels as through his professional projects.