100% natural
100% natural ingredients
A 100% natural oil is one that is exclusively extracted from natural sources, such as plants, seeds, fruits, or nuts, without any addition of chemicals or synthetic additives.
There are standards to gauge the truthfulness of the "natural" claim for cosmetic ingredients.
At SOWÉ, we advance the percentages of natural products contained in a product according to ISO 16128 standard.
ISO 16128 Standard
The ISO 16128 standard in cosmetics defines guidelines for natural and organic cosmetic ingredients and products¹. Here's what it means for a natural ingredient.
Definitions and criteria
ISO 16128-2:2017 provides calculation methods for Natural, of Natural Origin, Organic, and of Organic Origin indices¹. These indices apply to ingredient categories defined in ISO 16128-1 and help determine the natural and organic content of products.
Ingredient categories
To define the natural share of a product or ingredient, ISO 16128 standard has established a list of four categories of ingredients, which include natural ingredients from different natural environments such as plant, mineral, or animal².
Application and exclusions
Although ISO 16128 standard does not directly address product communication (like claims and labeling), human safety, environmental safety, socio-economic aspects (like fair trade), packaging material characteristics, or applicable regulatory requirements for cosmetic products, it provides a framework to assess the naturalness of ingredients used in cosmetics¹.
In summary, ISO 16128 standard aids cosmetic manufacturers in calculating and determining the naturalness and organic origin of their ingredients and products, contributing to transparency and consistency in the cosmetic industry¹².